About lulaland...

Lulaland has been creating joyful, colorful collections since 2014 — spreading love and playfulness around the world through clothing designed to honor the spirit of childhood.

After nine magical years in the world of boutique children’s fashion — and enjoying every minute of it — we've decided to pause production to take a moment to regroup, reflect, and reconnect. This isn't goodbye, but rather an intentional pause with hopes of returning stronger, with new ideas and renewed inspiration.
You can read more about this transition in my journal post.

As new creative realities unfold for Lulaland, you'll start to see fresh expressions taking shape — beginning with artwork, and eventually expanding into clothing and lifestyle pieces once again. To follow the journey, come say hello on Instagram!

Lula Aldunate is a visual composer, artist, and designer from Buenos Aires, Argentina. She began her creative journey in the early 2000s as a visual stylist, traveling through Spain and Italy, where she developed the foundation of her distinct aesthetic — a poetic blend of European charm and Latin American soul.

With studies in Marketing, Business, Graphic, and Interior Design, Lula has always moved fluidly between mediums. Her work spans from party styling and interiors to set design and art direction — with projects featured in international publications including Para Ti, Elle Decoración, Casa y Decoración, and many more.

In 2008, she moved to New York City to further pursue her creative dreams. A few years later, she co-founded Allegria Boutique, a whimsical children’s store in Williamsburg, Brooklyn. It was here, immersed in the joyful world of children’s retail, that Lula began designing little clothes… and Lulaland was born.