About lulaland atelier
lulaland atelier is a creative world shaped by a love of color, nature, storytelling, craftsmanship, and the quiet magic of everyday life.
What began in 2014 as a children's clothing label grew into a beloved brand known for playful prints, vibrant colors, and collections designed to celebrate the spirit of childhood. Designed primarily in Brooklyn and produced in India, lulaland's clothing reached families around the world, offering pieces created with imagination, comfort, and joy in mind.
But clothing was never the whole story.
Behind every collection was a lifelong love of making things, painting, collecting, observing, traveling, and finding beauty in unexpected places. Over the years, these interests naturally shared the space with artwork, handmade pieces, vintage treasures, creative collaborations, and other forms of expression.
Today, these threads come together under lulaland atelier.
Rather than a separate brand, lulaland atelier is the creative home for the wider world of lulaland.
The children's clothing collections are currently on pause while new ideas quietly take shape behind the scenes. Their return remains part of the dream, and when the time feels right, I hope to bring them back into the world with fresh energy and renewed purpose.
About Lula
I’ve always been drawn to handmade objects, textiles, vintage pieces, and things that carry a sense of time or character. I like collecting, arranging, and living with objects that feel meaningful in some way.
I was born and raised in Buenos Aires, Argentina, and have spent much of my adult life living in different countries and cultures. I lived in New York from 2007 to 2019, then spent several years moving between different places before settling in the Netherlands in 2026.
Each place has left its mark on me: visually, emotionally, and energetically, and those layers find their way into everything I create.
At its heart, my work has always been less about a particular product and more about a way of seeing: one rooted in curiosity, authenticity, an appreciation for craftsmanship, and a belief that the smallest things often carry the most meaning.
Artwork
I'm a self-taught artist inspired by nature. My work is intuitive, spontaneous, and layered with color, mark-making, and small details that invite a closer look. I create using acrylic paint, watercolor, oil pastels, paper, and sometimes textiles, depending on what a piece calls for.
Collage it's been part of my practice in the latest years. I work with hand-cut magazine images, photocopies of plants and greenery, paper ephemera, and painted backgrounds, building each piece layer by layer. It's a tactile process that often feels like both composition and discovery.
Flowers and plants appear frequently in my work, reflecting my love of the natural world and the beauty found in everyday things.
I often work on several pieces at once, allowing each one the time and space to unfold at its own pace. Rather than following a fixed plan, I let the process guide me, trusting that each piece will reveal itself over time.
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